When people used to tell me "you need to build your network" or "you need to attend networking events" all I could think about was being in a room full of strangers and awkwardly trying to start (and maintain) conversations with people. At the end, we'd exchange business cards, and that would be that. It sounds easy enough, but I was always super nervous about these types of things, and thus would avoid them at all costs. After all, I am introverted, shy when first meeting people, and just don't like to be around large groups of people for long periods of time. Networking is not for me, or so I thought.
The term "networking" is such an overused term and especially when discussing job searching. We tell job seekers that the best way to find a job is through networking, but what does that really mean? Does it mean I have to know people in high positions at my desired companies? What if I don't know anyone in my field? How am I supposed to go meet random people and will I even do that successfully since I am so introverted?
Well, I have news for you - you probably already are networking. Yes, you have a network. It's made up of your family, friends, co-workers (past and present), your Facebook friends, classmates (old and new), professors/teachers, your connections on LinkedIn, Twitter followers, neighbors, family friends, and on and on and on. Basically - anyone you have met and have started to develop some sort of relationship, whether it's personal or professional, is part of your network.
When you think of your network that way, it doesn't sound so intimidating, does it? Knowing that this is your network, here are some tips on how to build and maintain this network to eventually lead to career success:
- Make a list of the people in your network. Don't limit it just to close friends and family, think about all of those that are listed above and beyond.
- When was the last time you talked to these people? Write down their contact information or try to connect with them on LinkedIn or Facebook. Send them an e-mail or give them a call. Meet up with an old friend for a cup of coffee. Rekindle those relationships.
- Maintain those connections. This doesn't mean you need to talk to everyone in your network every day, but touch base with them every now and then.
- It's not all about you and not just about "knowing someone." It's about developing a relationship and talking to them about their lives, and maybe even offering to help them out with something career-related or otherwise. Ask about what they are up to and how they are doing. People love to talk about themselves and love to feel like you are there for them. But be genuine. The more people you help for the sake of helping, the more people will want to help you.
- Build your network. Do things you enjoy - join a gym, a running club, a Zumba class, or go for walks with your neighbors, join a sports team, find a MeetUp (www.meetup.com) group in the area that is about something you enjoy (not necessarily career-related). Attend conferences and join professional organizations (tip: students get cheaper rates in these, so join them early!). Use LinkedIn and the groups on there to meet people in your field. Don't be afraid to send a message to a 2nd or 3rd connection or another group member.
- Maintain these new connections just as you do your older ones. When you get a business card, send a follow-up e-mail to touch base. (Tip: Write on the back of the business card something to help you remember the person and what you discussed with them.)
- Volunteer - you never know who you will meet, and you are also helping a great cause.
- Use Facebook to your advantage. Go to your high school reunion or college reunion.
- Talk to family and friends. Tell people what types of jobs you are interested in and looking for, and the types of companies you are interested in. You never know who might know someone who might know someone... you get the idea.
Finally - networking is not just for when you are job searching, you should be doing this all the time. That's why LinkedIn is great, because it can help you keep up with your network during the job search and beyond. Don't stop talking to people once you find a job, instead let them know that you got the job and thank them for any help they offered (even if it was just to listen to you vent). This is so important and often overlooked!